Paint Them Into The Picture

Getting your prospect to need and want your product can be difficult, but it is best accomplished by creative visualization. Get them to imagine what their life would be like if they buy today (It is important to appear genuinely excited for them, otherwise you look cheesy and contrived). The more specific you can be, the better. Here are some examples:

• Can you imagine how much quicker you commute would be with this motorcycle?
• Jeff, lets face it: Coeds can’t resist a man in a convertible.
• Mary, do you think you will go the next 18 years without a car accident? Timmy would probably be ok, but heaven forbid it’s a serious accident.

Can you see how much extra money you would have every month because of the money this will save you?